MASTERCARD BEHIND THE SCENES
February 5, 2006
In a commercial from MasterCard's "Priceless" campaign, Richard once again brought to life his iconic character. As MacGyver negotiated a series of daring escapes, he made use of everyday items that he had purchased with his Debit MasterCard. The 30-second spot debuted during the fourth quarter of Super Bowl XL and went into general brand rotation beginning March 6th.